THE MARKETING AUTOMATION
THE BRAND BEND
Most consumers has discovered the fact that many brands use automation to manage customer relation by simply hunting people down with robots to maintain a spot in their minds. Basically auto-poking forever and ever to remind them of a product search they made earlier. Slowly making the brand relation less loving and more annoying. We call it the mosquito effect.
The human brain has the most amazing bullshit filter and a unique response time of milliseconds to decide whether to spend time on an ad.
The HYBRIS marketing solutions suite empower your business to understand its customers and to engage with them intelligently: nudging them towards purchase instead of distracting them.
BAV is designed to function as a diagnostic and prescriptive model by amassing data on consumer brand perceptions getting in true touch with the consumers inner feel.
Surface data is just data about others: what others do and say. That is what almost all current big data is composed of.
Deep data is used to make people and communities see themselves. Triggered by emotion. Deep data functions like a mirror: it makes you see yourself—both as an individual and as a community.