SAP + Bates Y&R

Your new marketing clone has landed

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THE MARKETING AUTOMATION
THE BRAND BEND
Most consumers has discovered the fact that many brands use automation to manage customer relation by simply hunting people down with robots to maintain a spot in their minds. Basically auto-poking forever and ever to remind them of a product search they made earlier. Slowly making the brand relation less loving and more annoying. We call it the mosquito effect.

THE BIOLOGICAL
AD BLOCKER
The human brain has the most amazing bullshit filter and a unique response time of milliseconds to decide whether to spend time on an ad.

AUTOMISED MARKETING
The HYBRIS marketing solutions suite empower your business to understand its customers and to engage with them intelligently: nudging them towards purchase instead of distracting them.

 

MAPPING PERCEPTION
BAV is designed to function as a diagnostic and prescriptive model by amassing data on consumer brand perceptions getting in true touch with the consumers inner feel.

RATIONAL RELEVANCE
Surface data
Surface data is just data about others: what others do and say. That is what almost all current big data is composed of.

 

RESONANCE
Deeper data
Deep data is used to make people and communities see themselves. Triggered by emotion. Deep data functions like a mirror: it makes you see yourself—both as an individual and as a community.

THE BRAND NEURONE
EMPATHY MARKETING
Perhaps the most important finding of the last decade in neuroscience, mirror neurones pave the way for understanding such diverse phenomena as the evolution of language, emotional empathy in interpersonal communication, and personal social identity and coherence. Cornerstones in the new era of cultural capital in brands.
The human brain has an automated obsession with recognising emotion and personal characteristics/attributes in others. (BAV) That goes for people, brand and even products.
Mirror neurones are crucial within the context of human development and the culture as a whole, and the related efficacy of strategic persuasive communication in relation to such significant cultural forces as advertising in an automated world.
For short. Man is looking for man himself in everything.

DOWNLOAD: Bates Young & Rubicam BrandAsset® Valuator (BAV)

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